We created a new identity for Don Elgin. Our client Don is a Paralympics winner and motivational speaker.
Our objective was to create a new brand for Don Elgin that positions him as an important and inspirational motivational speaker. We created an identity that is reminiscent of Don’s approach to what he does. Our new logo is typography based. We used this approach of highlighting Don’s name, to clearly communicate that he is the brand.
Our style guide is a document that provided guidelines to Don Elgin for the way his brand should be presented from both a graphic and language perspective. Don’s style guide ensures that multiple contributors create content in a clear and cohesive way that ensures brand consistency with everything from design to writing.